Appletree Answering Service

As part of continuing education being offered at Appletree, all employees are participating in hour long listening sessions.  During these sessions, they review random calls and ask three questions of each call:  1) Did the caller leave with a positive impression of the business we represent? 2) If you were the customer, would you feel your caller was taken care of; and 3) If you were the owner of Appletree would you use this call to reflect what your business does.  Feedback is given for each of these areas, as well as coaching tips to enhance the call center agent’s call taking skills.  These sessions are used as part of the five (5) hours of continuing education required for each employee within Appletree.

When it comes to Customer Service, our front line agents take the prize.  Here at Appletree we are very proud of the product our agents deliver to our Customers and their Customers.  Managing the efforts of our front line staff is an elite group of individuals we refer to as our Team Leaders.  The Team Leaders’ job is to educate, hold accountable and cultivate our front line agents.

The week of January 5^th, Appletree brought in 30 Team Leaders from all of our 12 sites for an aggressive training, tour of the Corporate Office and Management Presentation sessions.  The focus was to drive home the value our Team Leaders add to the organization, while giving them additional tools to do their jobs.  John Ratliff, CEO states, “The number one way to create a culture and pass down the company’s DNA to our front line agent is to empower the people that manage their efforts.”

Several modules were developed in an effort to support and educate our Team Leaders.  Human Resources and Employee Fulfillment Directors presented on many topics to share risks, techniques and legal regulations associated with managing people.  Information Technology Directors presented on the do’s/don’ts with our systems and the Q and A session was valuable as our managers began to share best demonstrated practices.  With the recent roll out of Salesforce (our Customer management tool), our Team Leaders were granted access to the system with a very detailed process to assist with consistent documentation and Customer Service.

The bulk of the time was spent with the Operations Directors, who focused on industry specific education.  Opening the lines of communication and introducing this level of management to one another to help with overflow traffic, sharing of resources and training techniques on difficult accounts. 

The investment back to the company and the service expectations that our Customers can expect from this experience are simply put, worth it!  Measuring employee turnover, Customer attrition and quality will be the tangible evaluation and reward.

How do you communicate and educate 400 people across 12 sites nationwide?  You go on a Road Show!

I know it seems silly, but I will tell you, aside from the topic of my traveling expedition, it is as real and worth while as any project I have worked on.

The overwhelming objective that came to light pretty quickly after speaking to a few of our front line agents was they were not aware of the company’s goals, how they impacted those goals and the importance of their role within the company.  So with those initiatives in mind, I created a presentation that was not only informative, but drew from real examples in their everyday lives and experiences at Appletree, and tried to make it fun. 

The presentation kicks off with a very clear description of the company’s goals, the respective site level goals and drills down into how each individual person impacts those goals.  We talk about initiative, attitude, respect and the tangibles, like showing up to work on time, being efficient on the phones and taking accurate messages.  The combination of communication, education and tying the two together seem to be the missing piece of the puzzle.

We expect a lot from our people, and work towards aggressive goals to service our customers well.  In my experience, I have found that the more you share with people, the more apt they are to feel part of the big picture.  A company is only as successful as each of its individual employees; it’s my job to arm them with the tools and information necessary to be just that.

This blog was written by guest Blogger Candy Myura.