Appletree Introduces Core Values
With growth comes responsibility. And with an intense focus to deliver exceptional service, Appletree has restructured our Company Core Values. Our Mission Statement, “Enhancing the lives of our Customers and Employees one interaction at a time”, demonstrates the overall commitment we are striving for; our core values help us define how we are going to deliver on that commitment.
• Employees are Critical
• Think like a Customer
• Integrity Matters
• Small Details are Huge
• Be Quick, But Don’t Hurry
• Take Care of Each Other
With 12 sites and 350 employees, the deployment of our Core Values had to be perfect. We created small laminated pocket cards that included our Mission Statement and Core Values, and were distributed to all of our employees. John Ratliff, CEO of Appletree, recorded a video that was posted on Youtube.com defining the value and importance of a company standing for something and getting behind a common goal. Finally, we posted descriptions of our Core Values on our internal Intranet to help the employees understand at a detailed level why we chose the Values that we did.
There are a multitude of efforts being put forth this year to build an organization that strives for excellence. Education programs, people development, benefit and recognition programs, as well as personal interest programs such as Dream On, are a just a few. Appletree believes that building a family of employees who have the knowledge and tools to do their jobs well will create an environment that is ready to deliver that exceptional experience.
Tags: core values, employee education