Appletree Answers Provides 24/7 Customer Service for Primo Water

Wilmington, DE., March 18, 2009 - Appletree Answers, an integrated communications center, today announced that Primo Water outsources all overflow and after hours telemessaging support to the uniquely positioned call center organization that is on track to double in size over the next 24 months.

"For the past year, Appletree Answers has been so much more than a call center, they have been a vital part of our company's success", stated Carrie Collins, director of product marketing for Primo Water. "The staff at Appletree answering services truly understand our business and handle very detailed calls in the most professional and efficient manner possible."

Millions of Americans are turning to water coolers as their primary source for drinking water and are realizing greater savings, drinking more water and enjoying the convenience that a cooler offers as a result. In 2008, more than 675,000 coolers were sold through the home improvement, mass merchandise and hardware channels. This is an increase of more than 10% over 2007.

"Primo Water is doing so much to change the negative impact bottled water has on the environment, we are thrilled to be supporting their mission", stated John Ratliff, founder and CEO of Appletree Answers. "Our goal is to provide customers and prospects every reason to choose and rely on Primo Water for their bottled water needs."

Appletree provides customers with solutions that encompass the most advanced telephone answering service and call center technologies to offer custom scripted phone calls, customer behavior tracking, direct order entry and input into customers information systems and simultaneous monitoring of traffic on thousands of phone numbers in real-time.

About Primo Water Corporation
Primo Water Corporation, a privately-held company based in Winston-Salem, North Carolina, manufactures, markets, and services mineral enriched bottled water that meets both the convenience consumers seek and the environmental benefits they desire. To learn more and to join our community for exclusive offers, including free cooler giveaways, visit www.primowater.com

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